Consistent Conversion is a Premier Google Partner specializing in full-service management of Google Ads (formerly AdWords).
Greater Complexity = Greater Opportunity
Consistent Conversion was founded in 2014 by Keyen Farrell, a Google alum with twenty years of paid search experience. As an Official Google Premier Partner, our agency ranks among the top 3% of all Google Partners.
Collectively, our team has built and optimized thousands of pay-per-click campaigns, driving more than a quarter-of-a-billion ROI-positive clicks.
We craft search & display solutions that work.
No two businesses are identical, so no two advertising campaigns should be either. Each campaign we build leverages the optimal product mix based on your business model and goals.
SearchProven search strategies to reduce costs and uncover additional profitable traffic focusing on Google Ads and supplemented by Bing Ads.
MobileUser intent and search behavior differ on mobile. Device-specific optimization is the only way to unlock the true value of mobile.
Display Prospecting & RemarketingGenerate demand from new visitors through display prospecting, and convert previous visitors through remarketing.
Google ShoppingOptimization of all feed attributes to improve positioning & maximize revenue from e-commerce queries.
Conversion Rate OptimizationIncrease the value of each click through landing page and funnel optimization.
Click Fraud Detection1 in 5 clicks is fraudulent. We employ cutting-edge software to help identify & eliminate click fraud.
We go deeper than ‘integrated’ agencies can.
You wouldn’t want your accountant performing your annual physical, so why work with one agency that does everything just well enough?
A couple views behind our approach.
The data flowing into your account is [slowly] telling you something
Our full-service account management model enables us to invest the resources necessary to deliver lasting value.
Refining what already works ultimately reaches a limit
We should make our clients stronger PPC marketers
Monthly PPC Account Management
All of our services are rendered in-house on a monthly basis with no contract. This allows us to provide the continuous attention that is required for top performance within a flexible structure.
Research & EvaluateA solid PPC foundation can only be attained with a deep understanding of your business and competitive set. If you have past performance data, we will scrutinize it for insights to guide our initial approach. Depending on your past history, this phase may last up to two weeks.
Implement & GatherOur initial campaigns will be designed to increase the efficiency of current efforts, and more importantly, explore new areas of profitable growth in a conservative manner. The goal here is to generate actionable data with minimal investment.
Optimize & RefineAs a clear picture of what works begins to emerge, we will scale strategies that show promise, and refine those that underperform. Ongoing optimization is the most critical Google Ads activity and begins almost immediately following implementation of new campaigns.
You set a monthly budget and a target cost per conversion. Consistent Conversion takes it from there.
1 out of every 5 clicks is fraudulent.
Most advertisers don’t realize the extent of click fraud on search. We employ cutting-edge software to help identify & eliminate click fraud before it reaches your account.
We. Know. Pay-Per-Click.
Our Management Process Involves:
Pre-Engagement: Understand your business and goals
Research & Historical Evaluation: Examine past performance and competitive landscape
Strategy Development: Determine product mix, account structure, and key areas to test
Implementation: Launch campaigns and collect data
Optimization: Continuously refine based on performance
Our Monthly Management Includes:
Proactive optimization to lower cost per conversion and locate areas of additional growth
Access to an intuitive online dashboard displaying key performance data
Regular reporting to uncover trends and report on improvements
Dedicated phone & email support
Opportunities to test new Google Ads features and betas
Our Team Continuously Refines:
All quality score components
Keyword coverage across head/body/tail segments
Landing pages & conversion funnel
Ad Formats & Extensions
Display Network opportunities
A Few of Our Results.
Consistent Conversion has transformed businesses across a wide spectrum of industries.
Led by a Google Alum with Twenty Years Paid Search Experience
Keyen Farrell founded Consistent Conversion in response to growing complexity in paid search & performance display products.
A Dedicated Team of Paid Search Experts
- Our team is comprised of some of the earliest practitioners of paid search whose exposure to the industry pre-dates the public launch of Google’s now-famous cost-per-click advertising model in February 2002. If GoTo.com rings a bell, we are impressed!
- Collectively, our team has built and optimized thousands of campaigns, driving more than a quarter-of-a-billion ROI-positive clicks.
- Prior to founding Consistent Conversion in 2014, Keyen Farrell served as Account Strategist, and later, Analytical Lead in Google’s New York office from 2007-2011. In his role, Keyen was responsible for the performance of a $45 million AdWords portfolio comprised of Google’s largest AdWords advertisers.
How can Consistent Conversion help?
Drop us a line and we’ll set up some time to learn more about your business. If it looks like we are a fit, we’ll take it from there!