Consistent Conversion is a Google AdWords consultancy that employs data-driven strategies to generate profitable leads and sales.

Over the past fourteen years, Google AdWords has evolved into an incredibly sophisticated advertising platform. Depending upon how it’s used, AdWords has never been a more valuable channel, or a more expensive one.

Consistent Conversion was founded by Keyen Farrell, a Google alum with fourteen years of paid search experience. Our disciplined approach leverages software we have developed to programmatically access an AdWords account and return data to guide the optimization process.

Your success is our success, and our focus has always been long-term relationships with clients that we believe can be successful at PPC. Google has recognized our relentless focus on results with a Premier Google Partner designation.

Keyen Farrell

We craft search & display solutions that work.

No two businesses are identical, so no two advertising campaigns should be either. Each campaign we build leverages the optimal product mix based on your business model and goals.


Proven search strategies to reduce costs and uncover additional profitable traffic focusing on AdWords and supplemented by Bing Ads.


User intent and search behavior differ on mobile. Device-specific optimization is the only way to unlock the true value of mobile.


Performance-based display has arrived. Proper control and targeting drives more than clicks from the Google Display Network.

Google Shopping

Present shoppers with rich product information to improve conversion rates.

Conversion Rate Optimization

Increase the value of each click through landing page and funnel optimization.


Convert visitors who have previously abandoned your funnel, or present existing customers with new messaging.

We go deeper than ‘integrated’ agencies can.

You wouldn’t want your accountant performing your annual physical, so why work with one agency that does everything just well enough?

A couple views behind our approach.

The data flowing into your account is [slowly] telling you something


If you follow the right data for long enough, the path to success often reveals itself. Account tune-ups may deliver quick wins, but lasting AdWords success is the result of continuous optimization. It may take months for an account to reach its full potential, with some level of ongoing tuning needed to maintain that level of performance.

Our full service account management model enables us to invest the resources necessary to deliver lasting value.

Refining what already works ultimately reaches a limit

Some PPC marketers make the mistake of placing too much emphasis on wringing efficiency from tried-and-true strategies. The best PPC marketers invest in new strategies to uncover incremental traffic while still caring for their core campaigns. We will conservatively invest a portion of your monthly budget in new strategies at a level reflective of their risk. Some of the best third-party tools in the industry assist us here.

We should make our clients stronger PPC marketers

We openly share our strategies with clients and will keep you informed of what we are doing to improve performance. We only work with as many clients as we can properly service and will never restrict your access to our team. We are available by phone and email whenever your team has a question or something new for us to consider.

Monthly PPC Account Management

All of our services are rendered on a monthly basis with no contract. This allows us to provide the continuous attention that is required for top performance within a flexible structure.

Research & Evaluate

A solid PPC foundation can only be attained with a deep understanding of your business and competitive set. If you have past performance data, we will scrutinize it for insights to guide our initial approach. Depending on your past history, this phase may last up to two weeks.

Implement & Gather

Our initial campaigns will be designed to increase the efficiency of current efforts, and more importantly, explore new areas of profitable growth in a conservative manner. The goal here is to generate actionable data with minimal investment.

Optimize & Refine

As a clear picture of what works begins to emerge, we will scale strategies that show promise, and refine those that underperform. Ongoing optimization is the most critical AdWords activity and begins almost immediately following implementation of new campaigns.

You set a monthly budget and a target cost per conversion. Consistent Conversion takes it from there.

On-Demand Reporting. Zero Fluff.

Beyond the regular insights you’ll see from us, each client receives access to a purpose-built dashboard displaying PPC metrics and trends that are actually meaningful.


We. Know. Pay-Per-Click.

Our Management Process Involves:

  • Pre-Engagement: Understand your business and goals

  • Research & Historical Evaluation: Examine past performance and competitive landscape

  • Strategy Development: Determine product mix, account structure, and key areas to test

  • Implementation: Launch campaigns and collect data

  • Optimization: Continuously refine based on performance

Our Monthly Management Includes:

  • Proactive optimization to keep your campaigns converting well and locate areas for additional growth

  • Access to an intuitive online dashboard displaying key performance data

  • Regular reporting to uncover trends and report on improvements

  • Dedicated phone & email support

  • Opportunities to test new AdWords features and betas

Our Team Continuously Refines:

  • All quality score components

  • Keyword/Ad relevance

  • Keyword coverage across head/body/tail segments

  • Landing pages & conversion funnel

  • Ad Formats & Extensions

  • Device-specific optimizations

  • Bidding strategy

  • Display Network opportunities

Our latest posts.

A collection of news & advice that we think is blogworthy.


Led by a Google Alum with 14 Years Paid Search Experience

Keyen Farrell founded Consistent Conversion in response to growing complexity in paid search & performance display products.

During AdWords’ infancy, advertisers could count on it for nearly limitless traffic at rock-bottom CPCs. Today in 2016, the AdWords auction is too competitive to pay for someone else’s AdWords education. Reaching top PPC performance will always be an iterative process that takes patience. Yet the right management expertise shortens the path to the top and eliminates time and money wasted following dead ends.

 A Dedicated Team of Paid Search Experts

  • Our dedicated team is comprised of some of the earliest practitioners of paid search whose exposure to the industry pre-dates the launch of Google AdWords.
  • Prior to founding Consistent Conversion in 2014, Keyen served as Account Strategist, and later, Analytical Lead in Google’s New York office from 2007-2011. In his role, Keyen was responsible for the performance of a $45 million AdWords portfolio comprised of Google’s largest AdWords advertisers.
  • Keyen has built and optimized thousands of campaigns, driving more than 200 million clicks. He has trained hundreds of Google employees on advanced AdWords optimization strategies.
  • Prior to joining Google, Keyen founded multiple successful AdWords-driven businesses. Keyen was one of the earliest adopters of Google AdWords, having launched AdWords campaigns in February 2002, the first month AdWords was available to the public.
  • Keyen holds an MBA from the Tuck School at Dartmouth College.

Keyen Farrell

How can Consistent Conversion help?

Drop us a line and we’ll set up some time to learn more about your business. If it looks like we are a fit, we’ll take it from there!

There are a couple ways to get the ball rolling. Fill out the form below, or swing by our office if you’re in New York City! You can also reach us by phone at 212-603-9313. If you have an existing AdWords account, we’ll ask to review it so that we can bring ourselves up to speed.

Get in Touch

Visit Us in Lower Manhattan

Consistent Conversion BBB Business Review