Consistent Conversion is a Premier Google Partner specializing in full-service management of Google Ads (formerly AdWords).
Over the past twenty years, Google Ads (formerly AdWords) has evolved into a remarkably complex advertising platform. Consistent Conversion was founded on one core belief:
Greater Complexity = Greater Opportunity
Consistent Conversion was founded in 2014 by Keyen Farrell, a Google alum with twenty years of paid search experience. As an Official Google Premier Partner, our agency ranks among the top 3% of all Google Partners.
Collectively, our team has built and optimized thousands of pay-per-click campaigns, driving more than a quarter-of-a-billion ROI-positive clicks.
We craft search & display solutions that work.
No two businesses are identical, so no two advertising campaigns should be either. Each campaign we build leverages the optimal product mix based on your business model and goals.
Proven search strategies to reduce costs and uncover additional profitable traffic focusing on Google Ads and supplemented by Bing Ads.
User intent and search behavior differ on mobile. Device-specific optimization is the only way to unlock the true value of mobile.
Display Prospecting & Remarketing
Generate demand from new visitors through display prospecting, and convert previous visitors through remarketing.
Optimization of all feed attributes to improve positioning & maximize revenue from e-commerce queries.
Conversion Rate Optimization
Increase the value of each click through landing page and funnel optimization.
Click Fraud Detection
1 in 5 clicks is fraudulent. We employ cutting-edge software to help identify & eliminate click fraud.
We go deeper than ‘integrated’ agencies can.
You wouldn’t want your accountant performing your annual physical, so why work with one agency that does everything just well enough?
A couple views behind our approach.
The data flowing into your account is [slowly] telling you something
If you follow the right data for long enough, the path to success often reveals itself. Account tune-ups may deliver quick wins, but lasting Google Ads success is the result of continuous optimization. It may take months for an account to reach its full potential, with some level of ongoing tuning needed to maintain that level of performance.
Our full-service account management model enables us to invest the resources necessary to deliver lasting value.
Refining what already works ultimately reaches a limit
Some PPC marketers make the mistake of placing too much emphasis on wringing efficiency from tried-and-true strategies. The best PPC marketers invest in new strategies to uncover incremental traffic while still caring for their core campaigns. We will conservatively invest a portion of your monthly budget in new strategies at a level reflective of their risk. Some of the best third-party tools in the industry assist us here.
We should make our clients stronger PPC marketers
We openly share our strategies with clients and will keep you informed of what we are doing to improve performance. We only work with as many clients as we can properly service and will never restrict your access to our team. We are available by phone and email whenever your team has a question or something new for us to consider.
Monthly PPC Account Management
All of our services are rendered in-house on a monthly basis with no contract. This allows us to provide the continuous attention that is required for top performance within a flexible structure.
Research & Evaluate
A solid PPC foundation can only be attained with a deep understanding of your business and competitive set. If you have past performance data, we will scrutinize it for insights to guide our initial approach. Depending on your past history, this phase may last up to two weeks.
Implement & Gather
Our initial campaigns will be designed to increase the efficiency of current efforts, and more importantly, explore new areas of profitable growth in a conservative manner. The goal here is to generate actionable data with minimal investment.
Optimize & Refine
As a clear picture of what works begins to emerge, we will scale strategies that show promise, and refine those that underperform. Ongoing optimization is the most critical Google Ads activity and begins almost immediately following implementation of new campaigns.
You set a monthly budget and a target cost per conversion. Consistent Conversion takes it from there.
1 out of every 5 clicks is fraudulent.
Most advertisers don’t realize the extent of click fraud on search. We employ cutting-edge software to help identify & eliminate click fraud before it reaches your account.
We. Know. Pay-Per-Click.
Our Management Process Involves:
Pre-Engagement: Understand your business and goals
Research & Historical Evaluation: Examine past performance and competitive landscape
Strategy Development: Determine product mix, account structure, and key areas to test
Implementation: Launch campaigns and collect data
Optimization: Continuously refine based on performance
Our Monthly Management Includes:
Proactive optimization to lower cost per conversion and locate areas of additional growth
Access to an intuitive online dashboard displaying key performance data
Regular reporting to uncover trends and report on improvements
Dedicated phone & email support
Opportunities to test new Google Ads features and betas
Led by a Google Alum with Twenty Years Paid Search Experience
Keyen Farrell founded Consistent Conversion in response to growing complexity in paid search & performance display products.
During AdWords’ infancy, advertisers could count on it for nearly limitless traffic at rock-bottom CPCs. Today the Google Ads auction is too competitive to pay for your agency’s PPC education. Reaching top PPC performance will always be an iterative process that takes patience. Yet the right management expertise shortens the path to success and eliminates time and money wasted following dead ends.
A Dedicated Team of Paid Search Experts
Our team is comprised of some of the earliest practitioners of paid search whose exposure to the industry pre-dates the public launch of Google’s now-famous cost-per-click advertising model in February 2002. If GoTo.com rings a bell, we are impressed!
Collectively, our team has built and optimized thousands of campaigns, driving more than a quarter-of-a-billion ROI-positive clicks.
Prior to founding Consistent Conversion in 2014, Keyen Farrell served as Account Strategist, and later, Analytical Lead in Google’s New York office from 2007-2011. In his role, Keyen was responsible for the performance of a $45 million AdWords portfolio comprised of Google’s largest AdWords advertisers.
How can Consistent Conversion help?
Drop us a line and we’ll set up some time to learn more about your business. If it looks like we are a fit, we’ll take it from there!
To learn more about our process, please fill out the form below. If you have an existing Google Ads account, we may ask to review it so we can bring ourselves up to speed.