Monthly Archives: August 2014

Dynamic Keyword Insertion and the Click/Conversion Tradeoff

With so many levers to pull in AdWords, it’s easy to overlook some of the simplest and most traditional. We work with some highly experienced marketers, and many choose to pass over one tool in particular: Dynamic Keyword Insertion (DKI). The logic goes something like this:

“Our ad groups are so granular that they only […]

By |August 28th, 2014|Tools & Tips|1 Comment

Searching for Missed PPC Opportunity? Put AdWords Scripts to Work

Almost two years have passed since their launch, and it’s surprising how little attention AdWords Scripts have garnered given the possibilities they open up in an account. If you are not familiar with AdWords Scripts, they allow you to automate manual tasks, generate custom reports, or more interestingly, perform custom analyses. Scripts also allow […]

By |August 22nd, 2014|AdWords Scripts, Commentary, Tools & Tips|0 Comments