Dynamic Keyword Insertion and the Click/Conversion Tradeoff
With so many levers to pull in AdWords, it’s easy to overlook some of the simplest and most traditional. We work with some highly experienced marketers, and many choose to pass over one tool in particular: Dynamic Keyword Insertion (DKI). The logic goes something like this:
“Our ad groups are so granular that they only […]
AdWords Power Couple: GA Site Search + Remarketing for Search
Google Analytics Site Search has long been a powerful tool for exploring how users locate content on your site. However, it’s an even more powerful tool in the context of your AdWords campaigns. Just as organic search terms are a valuable source of AdWords keywords, Site Search is a also a great source of potential […]