AdWords Power Couple: GA Site Search + Remarketing for Search
Google Analytics Site Search has long been a powerful tool for exploring how users locate content on your site. However, it’s an even more powerful tool in the context of your AdWords campaigns. Just as organic search terms are a valuable source of AdWords keywords, Site Search is a also a great source of potential […]
Your Margins Don’t Matter. Your Competitors’ Do.
I recently had a conversation with a retailer about expanding some AdWords campaigns consisting of only branded keywords into larger campaigns encompassing unbranded keywords. They were confident that AdWords would be a profitable channel based on the fact that they were in a retail category with high margins. This is logical on the surface, […]